I don't like the idea of having AI write a bunch of stuff as a substitute for human creativity. Use it to check your spelling, grammar, and such. Don't use it to write an entire essay, book, or fan letter to an athlete. After all, if you don't care enough to actually write something yourself why should I want to read it? Don't give me the excuse of, "I have an idea for a story but I'm not a good enough writer to do it," because like anything in life it takes practice. I look at some of my blog posts from back in late 2010/2011 and cringe at myself, but I've been out here plugging away at it slowly getting better at creating content folks enjoy reading. I don't use some AI machine to write my thoughts on the latest Marvel flick for me, I actually write my thoughts. Otherwise, they aren't really mine, they're just a bunch of code pretending to be a human. With this in mind, Google and their Gemini AI really stepped in it with a new ad campaign.
The idea of the advertisement is a Father has a daughter who loves running and looks up to Olympic track star Sydney McLaughlin-Levrone. So they use Google AI to generate a letter to the athlete to make sure it is...somehow better than if his kid really wrote it? It is creepy to think we are going to use a computer to simulate the musings of a child wanting to tell an athlete how they look up to them. The whole thing sounds lazy and takes the idea of writing a deeply personal note to someone you look up to before reducing it to a chatbot prompt. It lacks soul, in other words. Nobody likes the ad and Google itself has admitted it is a big misfire. It's dumb and makes zero sense. We should be using AI to do our busywork so that we can focus on creating literature and art, not the other way around. If we utilize AI to, "Create," our entertainment it is just a bland combination of stuff that came before a machine, "Thought," to smash together and make something ostensibly, "New." Google should've considered this before making such a terrible and in some ways terrifying ad. Other folks and I really hate it the more we think about it. The one good thing about this is how viscerally everyone reacted with disgust. That gives me hope.