Well-known maker of toys, Mattel, and the popular manga publisher known as Tokyopop announced a new partnership today. It will include manga comics featuring Hot Wheels and Barbie. These will be marketed to those 8-12 years old and this honestly makes a lot of sense. Considering how popular manga is with kiddos it seems like a clever way to get them into toys, or, have the kids who already like the toys go and read some manga. Barbie and Hot Wheels both are big money and Tokyopop is a huge part of the manga-in-Western regions market. This is probably a win-win for everyone and as long as the manga is actually good/fun/etc., I could see these new books doing quite well.
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