This fantastic piece by August Brown discusses how OutKast and the South--especially Atlanta--had a major impact on Hip-Hop. The year 2003 marked the release of the incredible, "Speakerboxxx/The Love Below," but back when OutKast won Best New Artist at the Source awards in 1995 for, "Southernplayalisticadillacmuzik," Andre had stated, "The South got something to say." We know that now with artists such as Lil Jon, Killer Mike, Lil Uzi Vert, and more being popular, but a chunk of years ago rap was all about the East Coast and West Coast.
One could argue--and be correct-that OutKast was a major reason that shifted--with there being credit due to many others, but OutKast could be argued to be the match that lit a fire. OutKast is my favorite music group of all time so maybe it is hard for me to be objective when it comes to stating how much they did for hip-hop, but seriously, OutKast did a lot for rap.
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