IDW as a company has been through good times and rough times. They are shifting the focus of the company to go heavier on creator-owned genre works in the realms of horror, superheroes, and mafia tales. I suppose with this change a new logo was called for, and how bad could it be? It was unveiled at New York Comic-Con and, well, look above and marvel at that ugly thing. IDW Comics and Entertainment, you okay?
AIPT was kind and said it was, "Slick," while Creative Bloq felt it was, "Too clever for its own good," in how it uses the I and the D to make a W. Bleedingcool was as eloquent as ever and called it, "Stupid." The thing is hideous, for sure. You have to really stare to see the idea of a W and for a good minute, I thought the company had changed the name to be ID Comics and Entertainment without the W for some reason. The W isn't there, but it kind of is? It's gruesome, ya'll. Someone who thought they were really good at typography came up with that logo, patted themselves on the back, and took the rest of the day off when they actually should've tossed this in the bin as a first-draft failure.
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| If you stare long enough you can kind of see the W. |
It almost could work with the W being visible to a better degree without the weird slice in the I and D; why is that even there? I have little to no artistic skill, so if I think your logo is an epic fail that is saying something. I'm sorry to pile on with most folks here...but that thing is just nasty. No, IDW, just no.
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